You're likely already familiar with the concept of a remix, which allows producers like myself to infuse an original track with their own unique sound and style. It's a creative experiment that can lead to a lot of enjoyment. But what does this mean for you as a musician or a band? Even if you're not deeply acquainted with the electronic music scene, there are definitely advantages to be gained from having a remix created for your original songs or releases.
First and foremost, it's an excellent method for expanding your fan base and fostering collaborations. Both you and the producer can reach a wider audience, creating a mutually beneficial outcome. There have been numerous recent instances where a remix catapulted a song into the charts, providing significant exposure for the original artist. This not only led to an increase in their fan base, but also had a positive impact on their earnings. Additionally, it opens doors to forge new relationships and expand your network within the industry, uncovering untapped markets and sub-genres. If you handle the remix well, it can lead to an extended window of opportunity for your original song to connect with fans. Moreover, it may garner more attention through streaming, club play, and radio airplay. A remix could also lead to new opportunities and deals.
Check Out the Story of Space Cowboy!
Now, you might wonder why you would consider this if you're not particularly fond of electronic music. Allow me to share a fascinating example, which happens to be one of my favourite stories in the music industry. I assume you're familiar with Jamiroquai, the English funk/acid jazz band from London, and their lead vocalist, Jay Kay. Their second album, 'The Return of the Space Cowboy,' was released on October 17, 1994. To gain some insights, take a listen to what the renowned DJ and producer, David Morales, had to say about the remix production of "Space Cowboy" on the Glitterbox radio show.
“The two mixes in my life, two remixes I want to say I'm proud of the most in my life, one is Dream Lover…, and the other one has to be Space Cowboy, where the original Space Cowboy, if you listen to the original male, is this is a jam session. There is no arrangement to say, you know what I mean? Arrangement. There's no proper verse, chorus, verse, chorus, verse, chorus. The record wasn't made like that. The record was a jam session and had a different tempo. So what I did was, I edited his vocals to create a proper song, verse, chorus, verse, chorus, verse, chorus.
Jay hated it! OK? He hated it! But it's been his biggest fu*king record!!! How about that? The original is a beautiful piece of art, piece of work. I mean, there's no denying that. I mean, you know at all. But I just made of something that was accessible to mainstream, that was able to be played on radio because you took the original, you needed 10 minutes to play the original, and radio ain’t playing then that record you know for 10 minutes, you know…” David Morales on Glitterbox
The collaboration between Jay Kay and David Morales showcased that despite Jay's initial dislike for the remix, it ended up becoming one of his biggest hits, even securing a spot in the UK's Top 20 charts. However, it's important to note that achieving chart success is equally challenging for a remix as it is for an original piece, and it should NEVER be the primary factor when considering hiring a producer or studio.
Regardless of whether a track achieves chart success, remixing can still open up various new revenue streams for you. If the story of Jamiroquai and David Morales didn't convince you, perhaps some concrete facts and figures will. Whether you're a solo artist, producer, band, or indie label, it's beneficial to gain a better understanding of the electronic music scene before making a decision about hiring someone for your remixing needs. So, let's take a quick look behind the scenes.
What does the electronic music industry look like from a business and numerical standpoint? Are you ready for the straightforward facts?
As per the a recent report from IMS, the electronic music industry was experiencing significant growth (prior to COVID-19). For instance, in Germany, the total value of the dance music sector had tripled since 2010, reaching 118 MILLION EUROS by 2019.
Dance is usually within the TOP 8 genres favoured by listeners, as showed by a recent IFPI Music Listening Report. While Mexican listeners are highly engaged, India still has a huge opportunity in store for electronic music to break in.
Beatport kept on growing all in number of new accounts (22%), new customers (12%) and track sales (7%). Since launching in 2004, $300m has been paid to indie dance labels.
The figures provided above merely scratch the surface, highlighting the immense size and rapid expansion of the industry. I haven't even touched on sync deals or the potential for expanding your fanbase through gaming. There are further advantages, such as potential placements and sponsorship opportunities. So, if you're truly looking to:
Expand your audience significantly
Explore fresh avenues for revenue growth
Garner millions of streams
Have your songs featured in clubs and on radios worldwide
then commissioning an electronic remix of your song is undoubtedly a strategic move that could lead to exciting new opportunities for you.
If you would like to learn more about the electronic music scene,
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